Amazon Vendor Central Product Management – So you’ve been invited to sell on Vendor Central and finished negotiating your selling terms? Now it’s time to make sure you setup your products to ensure success on Amazon’s marketplace. First, let’s take a look at the differences between addingor editing products to Vendor Central and Seller Central.As you can see, now that you’re …
Secrets of Shua Dan (Brushing)
“Shua Dan” – Also known as order “brushing” is a potent black hat methodology currently popular amongst Chinese sellers. The premise behind order brushing is the creation of fake orders so as to boost your sales numbers or give yourself the ability to review your own products. The idea is to send a cheap trinket or junk item in place …
ARA-B_P
Amazon Retail Analytics Basic/Premium – Amazon Retail Analytics is in some ways an advanced version of the reports system that Seller Central sellers are given access to. However, due to the major differences between Amazon Retail Analytics Basic (ARA-B) and Amazon Retail Analytics Premium (ARA-P), we’ll need to go over the functionalities of both. In order to get access to Amazon …
Unplugged Master Mind
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Why Chinese Sellers Dominate Amazon – Part 2
Culture – If you missed it, make sure to read Part 1 of this series where I talk about the difference in Market Approach that gives Chinese sellers an advantage on Amazon. Much of what I talked about in the previous article is actually very much tied to the cultural differences in China versus the West.The cultural differences will also play …