TPP023 – AI PPC, PFR Reports and Exciting Things Coming to the Amazon Horizon with Anthony Lee

We have our foremost number one guest on this podcast. He is a return speaker who has spoken in both PPE 1.0 and PPE 2.0, and a lot of people just went bananas for the priceless information he has shared. He is constantly testing and constantly trying new things, and in this episode he is ready to talk about what he's been working on for the past three to four months. With a mind set in collecting data, analyzing data, and learning how to rank best on Amazon with the current actual conditions, with a world of data and algorithms at his fingertips, Anthony Lee is definitely an Amazon genius. Tune in as he has the power of articulating complex concepts and latest trends and insights in a clear way.

Topics Covered In this Episode

  • What kind of ways do we have for the American or the other international sellers that aren't the direct manufacturer?

    How are they able to combat this 75% of influx of sellers in order to still be able to get their products sold on Amazon?

  • what have you seen since the past couple of times that you've spoken that has changed in the algorithm?

    What has been the number one biggest change that you've seen since PPE 1.0. and PPE 2.0?

  • Social Signals and Internal Traffic

    Using social signals and internal traffic for Amazon ranking

  • Signalytics and its services

    What services does Signalytics offer?

  • AI PPC opportunities

    Let's talk a little bit more about this particular service and how AI is completely revamping the way we do PPC on Amazon

  • Importance of PFR

    How much of a disadvantage are you at without PFR when you're competing with people that have higher levels of intelligence?

  • Exciting things coming up for sellers

    WHat are the exciting things on the horizon coming for sellers that are out there just hustling, trying to find any new thing that they can in order to make more sales?

The Professor's Pandemic Event 3.0

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Podcast Transcription

[00:00:00] Welcome to the Professors Podcast, where we discuss the best strategies to massively improve the reach and bottom line of your business in the current virtual and economic landscape. Your host, Howard Thai, generates over $5 billion for his clients annually using innovative tactics, both on and off Amazon.

[00:00:21] What is up guys and girls, Hurricane Liz here, back for another Professor's Podcast. And at this time it's PPE 3.0. Now if you haven't been with us for PPE 1.0 and 2.0, then I'm so sorry guys and girls, you will definitely have missed the handsome devil that we have on deck today, ready to talk about what he's been working on for the past three to four months.

[00:00:41] And I will say this much before I introduce him, time flies, as well as we know that being on Amazon and selling on Amazon is like dog years. So if we really think about this, we haven't seen him in four months. Four months, times seven. And I will even go out on a limb and I'll have Howie correct me here

[00:00:57] if I'm wrong. I might even say that the dog years in Amazon are 10. So for every one month at Amazon, you add on 10 years, so it's for 10 months. So it's kind of like, we haven't seen him in a very long time and everything going on in Amazon strategy. As well as being able to rank and all that good stuff changes dramatically.

[00:01:16] Like I said, just like the age of your dog. So Howie how are you, what do you think of that before we talk about more PPE 3.0, what do you think about the fact that selling on Amazon changes so crazy fast that you really have to be in the loop in order to understand what is hot, what is not, and what will work or what will take your product?

[00:01:36] Am I correct in saying that. I believe so. Well, we just had an article published recently from a marketplace pulse. It was saying like now Chinese sellers are actually about 75% of all new Chinese sellers are actually Chinese, compared to a year ago from last year, which is at 48%, I believe. So that's a big, big jump, you know, so people are like, just like moving into the market and everyone knows that the Chinese sellers does pretty well.

[00:02:06] Right. And, well, let's talk about that here. And we'll probably get into this with, with Anthony who's. We have Anthony Lee on-deck. So we'll, we'll jump right in. We'll talk to Anthony. He is the foremost number one guest on this podcast. So today we've got no script. We've got no general questions for Anthony.

[00:02:21] We don't have the usual questions. We are just going to wing it. Chicken wing style. Right. And so let, that's going to lead me into the first question, Anthony, as a result of this influx of Chinese sellers as Howie just talked about from market pulse. What kind of ways do we have for the American or the other international sellers that aren't the direct manufacturer?

[00:02:42] How are they able to combat this 75% of influx of sellers in order to still be able to get their products sold on Amazon? Let's go to start off there. I know that's probably hard. I know you just got, got up. You're out in the middle of Texas and I hope you had your coffee, Anthony cause that's a pretty good question for you to get started.

[00:03:00] Yeah, no, I did actually just drink a pretty large cup. So I'm prepared and, and believe it or not, this is actually a question that I have addressed in the past. And it's, it's a fun one. So real quick backstory, one of my proudest moments, and this was all because of Howard.  Howard actually orchestrated this was me talking about the Western approach and branding.

[00:03:25] And how Westerners approach logistics to a room of like 500 Chinese sellers in China when an American can come and talk to the Chinese about logistics. That's awesome. So I've addressed this topic before. If you ask experts like Zack Franklin, for example, you know, he's a big advocate for the wonderful things that Chinese sellers are doing, and he'll tell you, you know, Everybody used to think that you could just out brand Chinese sellers

[00:04:00] because they don't, they don't know anything about that, but now they're getting better at that too.

[00:04:03] And if you talk to them, it kind of seems a little grim, like, Oh my gosh, what can Western sellers do? If the, if international sellers from Asia are coming in and coming in hot, but. At the same time, I've had the unique pleasure of talking to, with a lot of sellers from China, from Taiwan. And the same question keeps coming up.

[00:04:28] Obviously not from the big guys, right? The big guys, knowing what they're doing, like top level sellers, but the general masses, regardless of where they're from, suffer from the same problems. The number one question I always get is, do you think Americans will like this? How can we appeal to Americans?

[00:04:49] Because it's in the nuances, right? So even though a lot sellers from the East are stepping up their game, when it comes to their packaging, their branding and what they're offering, they still struggle with understanding the nuances of what Westerners like. And that is a small chink in the armor. I think.

[00:05:14] So I come back to it every time. It really is in presentation and branding. I know a lot of people say, Hey, branding's a waste of time on Amazon. I disagree. Especially since Amazon has been showing us that that's the direction they want sellers to go. That's why they keep. Providing all these new tools and putting roadblocks in front of people who don't have an established brand, because that's the direction they want you to go.

[00:05:40] And if you go ahead and just lean into that, you'll discover that there is a chink in the armor with people who are just coming in and just trying to sell stuff. Especially if they're not from the United States, they suffer with nuances, little things. I know it's not just like the design of the packaging or the branding either.

[00:05:59] It's like down to the language, how you say something solves your problem. It's also down to the problems that they solve. You know, there are products in Taiwan, for example. That Americans just don't use. A friend of mine actually owns a factory and he manufacturers this little thing. It's an oxygen absorber.

[00:06:19] And that thing is amazing by the way, they put it in all the packaged food and it like increases the shelf life ridiculous amounts. They don't use that in America because America has wide roads, huge trucks, and lots of cold storage. They can just ship stuff at controlled temperatures. So that's one of those things that he even asked me, can we sell this?

[00:06:41] And I'm like, we can try. But unless we get some big industrial contracts, like, I don't think general consumers are going to think that that's going to be valuable. And those are the kinds of nuances. I mean, so we really do have an advantage just understanding America and Americans from a cultural level.

[00:06:59] That's how you win. Yeah. And I got to agree with you and I'm going to ask Howie did the same thing before we talk a little bit about PPE 3.0, but I've noticed being a westerner where the biggest thing to me is when you go to China, you can kind of notice these cultural differences as you just walk around there, like they're wearing shirts.

[00:07:17] Like my shirt. I don't know if you guys can see it. I know this is a family show, but this right here says, Oh shit. Right. That would be typical American every day, every good blooded American would be wearing the shirt. Right. But in China, they'll somehow incorporate a couple other words that make it totally like.

[00:07:34] An American would never say that it's kind of what that reminds me of. And just being able to have walked within China, dozens and dozens and hundreds of times, I can clearly see this and what you're talking about in the branding thing. Now, Howie obviously, Howie having been American and then moving over to China, Howie, what is your take on the same question?

[00:07:55] And do you agree with Anthony in terms of how he says it's just these minor branding details and if you have anything more to add. I'm sure the listeners out there would love to hear your input on that. Liz, the me and you when I think we went to that a $700 million sellers office that we took our mastermind members in some gym.

[00:08:14] That one time. Yeah. It's like. I see, I see it. They, what they do have advantage is a lot is that they actually have a manpower. Their cost of operation is a lot less. So if you didn't that the Americans or whatnot, and they worked at 99, nine, six. Nine Oh nine to a six at four, six days a week, you know, it's like very crazy hours.

[00:08:41] So, and also I believe that they do have some disadvantage regarding like maybe branding and, or maybe the. The culture, but I think that is a very minimal when they get higher up in the chain, when you become higher up the chain or the bigger sellers, it

[00:09:00] becomes a minimal because they will actually hire people from the West to help them with their marketing and stuff.

[00:09:07] And as well as within, within the China itself, especially Shenzhen, there's a big ex-pat community that actually they hire. Those foreigners and bring them into the company and try to like, you know, help out with some of the brandings and stuff like that. But I see that for the big sellers, we're talking about Anker, we're talking about empire.

[00:09:26] We talk about those big, really huge sellers that are Chinese. A lot of the smaller sellers are actually copying them. You know, because they actually getting the Western, like the branding, correct, and their action actually, and then the marketing as well. It's actually the smallest, I was, it was slowly copying how they do, because a lot of people that comes out of these companies, the big sellers, they actually start their own, uh, company or, or actually get hired by someone else or approaching them.

[00:09:54] So that's where like that this is the influencer, the culture of what works. As a big seller, it gets actually gets a diluted outwards to the other. Smaller companies and bigger companies and people actually just watch and Hawk at these big sellers and see what they do and imitate, even with the images, even, even with whatever copyright copy, a copy that they have on sales copy or whatever it is, they just kind of copy it as well.

[00:10:25] Right now I do have a clients that are, it means big sellers, you know, figures big. They actually do a lot better than the American and they're there. Images there, their storyline, everything, everything that regarding marketing, they actually do most, I would say. A lot better than the Americans. Yeah. And I think that can primarily be, have to do with the fact that I think there's so many Amazon courses for sale out there nowadays that you never really know who's behind.

[00:10:53] Those is a lot of these guys have done such a good job promoting their Instagram, promoting their YouTube channels, that they're at the point where they can sell anything to anyone. So that's an entirely different topic. But the one thing that I have learned from attending almost every single event, other than the New York event, and the original one where Anthony was at,

[00:11:10] And I sent an outsource the event to my assistant at the time with no visa, which just goes to show the level I'm willing to go to gain that extra Amazon knowledge. Yet we rarely see an Amazon group at a mastermind, any mastermind, either one of our own or one that we'd been to. So that's kind of a whole other interesting topic, but let's talk about probably the most.

[00:11:34] Most asked about most interesting topic of all topics for people. And let's find out what's happened in the past four months. I know Anthony has done a couple of stellar presentations on a couple of different ranking tactics that people went absolutely wild for. In fact, Anthony, you were the number one speaker as voted by everyone that attended the first PPE.

[00:11:55] Are you speaking of the PPE 2.0, yes. PPE 1.0, when you showed a couple of different, uh, tactics that you'd been using, but what have you seen since the past couple of times that you've spoken at that has changed in the algorithm? I mean, we could probably jump into a lot about chat bots and Facebook traffic and things of that nature, but what has been the number one biggest change that you've seen since that first PPE 1.0.

[00:12:20] And PPE 2.0 well. I guess limited sphere of focus. It hasn't been a ton of change from Amazon's side. What we're dealing with right now is a lot of changes from the Facebook side. It's you know, Facebook, isn't Amazon, and a lot of and you don't have to understand Facebook to sell on Amazon, but if you employ some of the tactics that we teach you, you kind of, it's unavoidable to deal with Facebook and they've, they've been putting up.

[00:12:53] Some challenges, not having anything to do with like rebates or whatever ever since the elections, Facebook has just been super, super sensitive on hyper-sensitive mode with regard to their messenger platform. And then as a result, many chat has been sensitive with regard to the messaging platforms. So now they have all of these, I guess they're bots that are just being sent red flags and false positives for everything.

[00:13:23] So a lot of people are getting out accounts suspended, and sometimes even losing their page, even though they're not breaking the rules. So navigating that has been. Challenging again, nobody's doing anything wrong and, well, probably not. Nobody's doing anything wrong, but a lot of people aren't breaking the rules.

[00:13:44] They're not doing anything wrong. And they're still finding themselves kind of run a foul of these just stacks and stacks of TOS that everybody has to comply with. So what that does, it doesn't necessarily, it doesn't do anything to like harm a business outside of just delaying things, which can be incredibly frustrating, especially when you're in a situation like for example, new product gotta, you know, gotta sell through these 200 units fast so I can get my inventory levels up so I can do a proper ranking campaign.

[00:14:18] And then, Oh, no, now I'm stalled for four days because Facebook can't get their stuff together. So, I mean, that's the doom and gloom part, right? Like this is just the pains of doing business. The good news is though. On the Amazon side, I hate to use the words. Things seem stable, cause they never really are.

[00:14:38] But on the Amazon side, you know, search find, buy full price. Purchases are still working when you can find a system to actually get those aside from that, what we discovered from like my last presentation about influencers, we discovered that Amazon while ranking takes a lot longer. So

[00:15:00] Rank really didn't stick for the product that we were testing this on until about the five week mark, which is a lot longer than you have to do for rebates.

[00:15:09] It does appear that Amazon likes it when you send traffic to their associates or when their associates send traffic to them, I should say because every single time our reserve inventory was back in stock, even without ranking for a lot of keywords are really. Hardly any, because it was a new listing we would sell out within, within minutes, which tells me that Amazon is putting it out there somewhere.

[00:15:33] And I think that's largely because they really do like it when their associates are, are promoting the products. So it looks like as far as our strategies are concerned, Amazon, like we're good with Amazon, right? It's working Amazons rewarding us with rank, which is what we want. Now, it's just a matter of navigating

[00:15:52] All the softwares and things to get that traffic, to get the product in front of the eyeballs so that we could take advantage of that. And that's, that's what I've been working on lately. All right. And are you still doing that via the social signals that you've been talking about? The past two events? So the actual purchases?

[00:16:11] Yeah. Whenever I can get the traffic and we're still using. I know we use the term social signals a lot while social is part of it. We've leaned a lot more in to focusing on internal traffic. And I'm also still totally fascinated by Google and Google traffic and what Google can do. So those have been kind of the focus.

[00:16:34] So I want to broaden that phrase of social signals just because I don't really consider Google as social signal. And then internal internal traffic is powerful. So much more powerful, I think, than we realized. Right. And by internal traffic, Anthony, are you referring to Amazon internally, like pay per click and perhaps like an AMS platform or any traffic like that that's paid for?

[00:16:55] Or is it something like frequently bought together or something like that associated relevance so  frequently bought together as one, but really just having buyers. Go through competitor listings, do certain actions on those listings and then end up back on yours and then make a purchase that activity.

[00:17:14] What Amazon has referred to many times in the past as the customer journey, it has a lot more weight. It's a much harder to manipulate though, right? Like it's not one of those things. We can just turn on the lever and take advantage of this. Like certain things have to happen. Other things don't work, but.

[00:17:33] When you can find a way to generally take advantage of that kind of activity is ridiculously powerful. That's amazing. How we, do you have anything to add to that? I know that you have been one of the pioneers along with Anthony and the whole social signal spaces. Like you guys have coined that term.

[00:17:51] I've just gotten used to using it, even though, as Anthony said, there's a lot more to it than just being a social signal, but any additional information to add to that? How we, I know people just love to get your insight on things. You're like the Amazon whisper. I, okay. So the, the core of like, maybe I would say absorbing people's traffic keywords are done.

[00:18:11] Internal stuff that Anthony was talking about is how do you rank above people? You know, if we can rank above people or our competitor, we would probably use the internal signals. That Anthony was talking about where we actually maybe, go towards our, when someone will actually go to a competitor listings, let's say one of our competitor, a customer goes to a competitor listing and then they actually goes back and buys our item.

[00:18:37] Instead it gives us more relevance than our competitor for that keyword. So that's where this internal traffic would help. Rank our keyword, a keyword on a listing, more than the competitors kind of absorbing their, their ranking juice for that keyword. Right. And, you know, I know that oftentimes we talk about how we being a man of few words, you

[00:19:00] really need to get a Don Julio in him to get his inner crazy man out, as well as the secret starting to roll.

[00:19:05] But I kind of think he's, he's revealing a lot on this interview. What do you think, Anthony, if we can, Howie have these, these going, right? Yeah. I think what's interesting about the words that Howard speaks is. I mean, it's not that it's cryptic, it's just like. So to the point and if people aren't paying attention.

[00:19:24] And I think, honestly, this is probably one of the reasons why most of the people that Howard deals with are super high level sellers because everybody else hears it. And they're like, Oh, that sounds cool. They don't realize what he just told you. And I'm not going to like go out of my way to try and elaborate.

[00:19:39] Like I want you all to just realize what he just said was pretty important. Yeah. So we work with a lot of these high level sellers. We don't go into like, like other people. They usually do it courses. And they'd talk to all these newbies, how to, how to sell on Amazon. We're not even, we're not even, that's not even our market.

[00:20:00] You know, we were going for the guys that really knows their stuff, especially here on the PPE 3.0, the people that we want to be here are the people that already know their stuff. We don't want the newbies come and learn advanced people to come through the honor.  Instead of the newbies, because I don't think they go to them, understanding us what we talk about and everything.

[00:20:19] And I, maybe I'm from a engineering background. I really, I do a lot of, you know, talk with programmers and I do a lot of like high-level stuff. So a lot of stuff that I don't, maybe that's why we, I don't communicate like, like how Anthony communicates. Give that pretty picture. I'm just go straight to the point.

[00:20:37] Yeah. That's that's why has got a big Tiktok following Howie. He dances on there too. He did. So he can't compete with the dancing man, Howie, you know, We saw it. We saw it with the, was it the Korean guy, the Gangnam style, the Vietnamese guy. It was Howard Howard. Seen me break it down. Ask him about clubs in Shenzhen.

[00:20:56] Oh, no, I know I heard I've heard about this, so I really want to witness this  hopefully one day when you're back alive and back in action. But yeah, that's why I was just saying how he's a man of few words. Like I said, get the Don Julio in him, he might elaborate, but he might be the first anti newbie guru out there.

[00:21:13] And as he said, even when I first started attending the very first masterminds, it was. Things that still went over my head and I actually had products that were selling. And one of the things that I wanted to get into talking about here is obviously since I feel like Anthony is a man that needs no introduction, he's been on here, a record breaking three times.

[00:21:30] He's like the, I'm not sure who holds the SNL Record. I think it's Alec Baldwin. He's the Alec Baldwin of Howie's podcasts here. So this great comparison right there, if you're the Alec Baldwin of something. But going back to what I was going to say is, as I said, I sold Amazon products at the first mastermind.

[00:21:46] Kind of some things went over my head, took me attending a couple to actually really understand. But one of the things that helped my products dramatically was a service that you guys offer together. And you guys are co-founders of a company by the name of Signalytics, which I have to say, some of the reports that you offer are groundbreaking.

[00:22:03] They're very much your pioneers in your field, but one of the services that you guys offer that it was just absolutely amazing for me and everybody that I've told since then that has actually taken on the service has also had stellar results. Is the AI PPC. So you guys want to talk more about how, if that's been changing, it's been a while since we spoke about it, but Anthony, you want to try first and then we'll get back to how we talk a little bit more about it.

[00:22:29] AI with PPC and how that's completely revamping the way we do Amazon pay-per-click, which in the past has been a ton of work. Yeah. So I think Howard will be able to speak a lot more on this because he's a lot closer to that specific project. But I will say that I know that we've been getting pretty stellar results for clients.

[00:22:49] Like, I mean, Stellar stellar results. And it's because one of the, from my layman understanding of how this technology works, one of the really cool things about AI and machine learning algorithms is, you know, not to sound too like Terminator, but it gets smarter. And as it gets smarter, it's able to do its job better.

[00:23:09] And since we've been able to feed it so much data, that's exactly what's happening. So the AI is getting much more efficient at exploiting opportunities. And the more it exploits these opportunities, the lower it can drive costs per click and the greater profits come out of a much better costs. And that it's been wonderful right before he jumps on.

[00:23:39] I know there's been several really big sellers that take advantage of this service people in upwards of making $40 million a year. But Howie, you obviously Anthony said, you're the one that pretty much knows the most about this. Let's talk a little bit more about this particular service and how AI is completely.

[00:23:55] As I said before, revamping the way we do PPC on Amazon. So a lot of people saying that, Oh, AI is like, it's not as good as how you manually do your PPC with agencies or whatnot. But I believe that it is true sometimes because AI only can do that much. If you can't meet someone to PPC, you can only do that much.

[00:24:17] If your product is not organically ranking because of the related keywords or keyword suggested by Amazon to give an AI to data that they need. So what it is is that for ours, Well, we do is actually, we do this thing called manage plus AI. So it's actually PPC where we feed in the PFR reports that we were talking to you about, that you were talking about, about these keywords.

[00:24:41] We're talking about the keywords that getting the purchases, like getting the sales. So if you feed this into the AI and we can consciously con continuously feed it in, then they'll get smarter and faster. Right. So, and also we would use this in the PPE. The PFR report also comes in. It has a ASINs  competitors.

[00:25:01] it also has like a lot of keywords that you can actually negate or negative keywords, or actually do some product discovery, product, product PDA. Yeah. And headline search ads on keywords that are actually getting the most sales. So let's just PPC with all the, all the bells and whistles. And we just feed that data in and it, it just runs and turns right.

[00:25:26] Right. It sounds amazing. So let's talk about these reports that you guys put together. I mean, these are awesome reports, obviously, but let's talk about the importance Anthony of PFR in general. Like if you're a seller, we'll say a mid-level seller that hasn't been using that still been executing the standard way to do keyword research.

[00:25:44] I mean, either you're using SFR using one of the many available tools out there. How much of a disadvantage are you at when you're competing with people that have higher levels of intelligence? I have been conducting keyword research, obviously plenty of deep diving into data for years. And I can tell you that we designed the PFR reports specifically for the purpose of giving the most crucial data to sellers.

[00:26:14] It was designed by people who do research. It is like, Indispensable to be now. I absolutely must use this report anytime I do any kind of research because it makes it so much easier. The disadvantage is somebody has not using a PFR report is they're not going to know for sure. Sure. What keywords are most likely to drive sales, which means from say for example, a PPC perspective, they're going to end up wasting money testing keywords that are ineffective.

[00:26:49] They're not going to be able to identify the mid and long tails so rapidly so quickly that are going to bring not just sales, but also create the relevance foundation to prop up the bigger keywords, the faster, a lot of people, a lot of people fail to realize the faster you get that done, the more.

[00:27:12] Stable, your scaling is speed in the Amazon algorithm. Ecosystem is crucial. That's the reason why the honeymoon period is a limited amount of time. People have been doing like Bradley Sutton was doing is, is testing on honeymoon period using exact phrase in the title. The reason why that's working is because part of the strategy is literally launching, like within 24 hours of having inventory available, speed is important.

[00:27:53] If you take the long way around, it's just going to be harder for you to build that relevance. Whereas if you have the data too fast, which  is exactly what PFR does, and that's just on product purchase, frequency, rank. And that's not even including the other parts of that report such as my favorite. And I'm so happy that we were able to finally crack the nut to add it a daily need to rank like knowing how many you need to sell in order to get on page one for that product.

[00:28:24] Knowing generally on average, how much the top sellers are selling every day, that allows you a level of insight on. The potential profit that that product has that's way better than any sales estimator sales estimator is good. But if, you know, on average, how many units are actually selling, you can look at it and go, okay, this product feasibly has a profit potential of 200, 300, $500 a day.

[00:28:52] Is that worth my time? Like this data is just, if you don't use it, it's just going to take you so much longer to figure all that out. Right. And how, how about you? I know that you are going to a hundred percent agree with Anthony as to the simple fact that people are at a huge disadvantage, but is there any parts of the reports that you like Anthony was talking about?

[00:29:12] The daily need to rank are your favorite parts of the report and why? So. Well, I think that the need to talk about and me before talked about what's while the good functionality of the court does, I just wanted to emphasize that, you know, do you have them at a time for the honeymoon period? And so in that case, we, why, why do you want to waste your time and try to pan for these keywords when the keywords right in front of you?

[00:29:38] Right? So then your first losing time, and second you're losing money. That's the main point point here we're talking about. All right. So, uh, those are your favorite parts of, well, from the PFR report that daily need to rank because you're getting to know the exact data. That's what you're saying as well, how it right.

[00:29:53] Yep. Awesome. Awesome. So one final question from me, and then we'll see Howie has anything to add. But Anthony seeing, is what you've seen over the past three, four months since we've seen you at the last PPE, anything that you see exciting on the horizon for sellers that are out there just hustling, trying to find any new thing that they can in order to make more sales, but anything that you've seen that the heck out of you.

[00:30:16] So I would say there's probably a couple of things. First of all, I am super, super stoked about my, one of my latest projects, which is trying to build a web based spot so that we don't have to rely on messenger anymore because that, that serves two functions. One, you don't have to worry about. Running a foul of all of these different, you know, rules for messenger, but two, it will allow you to run a rebate campaigns, uh, using other ad platforms like, cause you can't run messenger rebate campaigns on Snapchat.

[00:30:50] You don't even know like who on Snapchat is going to go into messenger. So that's really cool. I'm excited about that because I really think that's going to help other

[00:31:00] sellers cause I'm excited about it helping me. Secondly, I'm really excited about the potential. Of further utilizing and, and really kind of diving into how influencer marketing is going to usher in like the next era of scaling and success for Amazon sellers, Amazon sellers are just now understanding how they might be able to utilize.

[00:31:28] Different types of influencers. I introduced everybody to the concept of coupon influencers, but you know, now we're starting to dive into like, what about nano influencers and, and how do you activate like regular users that have a little bit of a following? The data is so fascinating to dive into, but I really think that data is going to eliminate strategies for all of us to take advantage of.

[00:31:56] An opportunity. That's practically untapped. Now that social media has become so much more pervasive than it was nowadays. Every like, whereas before there was kind of a slow adoption to things like Facebook and Instagram now it's like, You know, everybody's on at least one platform, but how many total there's so much cross platform usage.

[00:32:20] The age ranges are changing rapidly. Older generations are adopting social media at unprecedented levels. So I'm really excited about the potential that that holds as well. Awesome. It sounds, sounds pretty amazing. I actually liked the sound in a lot of that. How we, how about you? What do you see at, we haven't heard from you for about three, four months in terms of an official presentation, but what excites you?

[00:32:44] That's on the horizon for Amazon sellers, both new and old, and you know, we'll eliminate the noobs. We know how you feel about them. Let's go with the standard everyday, Amazon seller, who is your demographic? Well, this whole PPE 3.0 is all about

[00:33:00] two things. I think we're mainly talking, we're going to focus on topics of like maybe AI PPC, plus, we're going to talk about outside external traffic into Amazon.

[00:33:11] So a lot of these things that we're going to go into at this event, which is actually, what is Anthony talking about? Why is that? Why is Amazon trying to have all these new programs such as influencer marketing? Influencer associates, or why do we have these buttons on the very bottom of the, of the product display where under the buy box for a Pinterest or, or, or whatever it is, you know, why do they have that?

[00:33:38] Because Amazon wants outside traffic to come in. They want these influencers, they want these free traffic from external sites. Instead of having, you know, them trying to get these customers in, they want free kind of, kind of like. Free traffic coming in. So that's really important for them and that's why they give so much value and do it amazing outside traffic is the name of the game.

[00:34:02] And just to let everybody know before we get the last words from Howie and Anthony here, PPE 3.0 is coming up. And many of the speakers at that event. Are some of the largest external traffic drivers to e-comm. So you're going to hear from really fantastic people that have a ton of experience that have a ton of big name clients.

[00:34:21] And you'll also hear from, I think this is the first ever, it's a nine figure Amazon sellers. Is that right? Howie, $150 million per year, Amazon seller. So that's going to be exciting. We've got another $20 million a year, Amazon seller. So we'll see. There's no telling what these two can answer and what secrets will come out.

[00:34:38] And as you guys saw the people that attended last event, ranted and raved about Patrick, who also has a $50 million year seller. And even before that people rented a raid, but Travis, Travis killing it Killian, who's a $50 million a year, Amazon seller. So again, some of the biggest nuggets of value have gone from those people, as well as people like Anthony Lee

[00:34:57] Who is a pioneer in Amazon ranking. He's been doing Amazon ranking even longer than that. I'm a source for an existence on he's the dinosaur of Amazon ranking. That's why I love this guy. And he's a pretty good dancer. So maybe we can get him to do some dance moves, live virtually. I know that will really get a lot of people.

[00:35:16] Fired up, but if you want to find out more information on attending PPE 3.0, head on over to And again, you can find out all the dirty details on that as well. As right now, we currently have early bird pricing. So you get in for the same price that regular mastermind, attendees, or people that are in this brother, hood slash sisterhood.

[00:35:38] Get in for the event. And there's a ton of cool bonuses and a lot of cool people. As soon as we finish rounding up these podcasts, we will make sure to do a webinar. How, how does that sound? We'll do a webinar. We'll recap, the five biggest things we learned on this podcast, and we will make sure that you guys have all that information right at your fingertips.

[00:35:57] So last words from you, Howie before we say goodbye? And I give that PPE link again. The last, the last words, huh? Just come guys, do it. Let's do it. Just do it. You know, the stuff that we're doing right now is it's really a game changing. You know, we don't want, we want you to come out and really learn this stuff and really improve your business with it.

[00:36:21] So that's why we really want to give this to you. So you guys come on in and learn, learn from what we're learning from the best. Absolutely. As we know previously, the previous event, not even a hurricane could stop us how I had my balcony furniture out behind me. And even though the hurricane passed through Miami, we still rock that event.

[00:36:40] So guys and girls, you will make some fantastic friends. You will learn some fantastic strategies and you get to listen into the most innovative Amazon speakers out there. So, Anthony, any last words from you before we say goodbye? And just to echo what Howard said, get, you know, absorb that knowledge and then put it, put it to print.

[00:36:58] I mean, that's what the big, like the guys speaking at these events, like that's what they do. That's a, you know, like they, they learn these strategies and they put them into practice. So it's like, how do you be like them do what they do? And this is part of it. Yeah. You know, the way that I hacked myself into this guys and girls, as I said, let me just become the best possible speaker I can.

[00:37:17] And then team up with somebody like Howie. So now I get to learn all this fantastic Amazon knowledge, absolutely for free, which is a blessing. And as I said, I will be live hosting the event with my co-host Howie and he will be bringing the heat too, because he brings a heat every time, a single time. So I'm fired up to see what Howie's going to talk about.

[00:37:37] I hope you're fired up that link again is And again, we are having early bird pricing for the next couple of weeks. So jump on in at a 50% discount and we will see you live on the 15th and 16th. So again, thank you so much for joining us. This was an exciting episode, although we had to chicken wing it.

[00:37:56] But I think it went all right. I always like my wings with a little extra spice. And I think that this episode brought it so have a fantastic day, everyone. Welcome to the Professors Podcast, where we discuss the best strategies to massively improve the reach and bottom line of your business in the current virtual and economic landscape.

[00:38:17] Your host, Howard Thai generates over $5 billion for his clients annually using innovative tactics, both on and off Amazon.