Howard, being the man, the myth, the legend, had traveled tirelessly across the entire globe looking to find the best of the best of Amazon. He’s all over the place looking for these Amazon sellers, finding them in crazy corners across the world, and he always does it. Our special guest in this episode is a very interesting guy, not …
TPP003 – Balancing the marketing and analytic aspect of Amazon with Netzah Topaz
Going back three years or so, I heard about this little software, TotallitiX, where it can actually kind of dissect the market share and stuff. Little did I know that I would randomly meet one of the guys behind this software development at an airport. Netzah Topaz is an expert on both the marketing and analytics side of Amazon. Not …
TPP002 – What are the smartest marketers on Amazon actually doing this crisis? with Anthony Lee
The big question on this episode is, what are the smartest marketers on Amazon actually doing through this crisis in order to enrich their businesses in the next six to 18 months? That is the focus of today’s talk. Our podcast guest is one of the brightest minds in all of Amazon. And, let’s face it, he has to be …
TPP001 – Amazon DSP with George Meressa
Welcome to our very first inaugural Professor’s Podcast. This is the podcast of none other than the man, the myth, the legend, the professor, Howard Thai himself. In this podcast, we have our first special guest, George Meressa, a specialist on Amazon DSP. He will talk about how to target the right audiences through DSP and what other opportunities are …
Why Chinese Sellers Dominate Amazon – Part 2
Culture – If you missed it, make sure to read Part 1 of this series where I talk about the difference in Market Approach that gives Chinese sellers an advantage on Amazon. Much of what I talked about in the previous article is actually very much tied to the cultural differences in China versus the West.The cultural differences will also play …
Unplugged Master Mind
We welcome experienced amazon sellers to join us. Please private message for more information. We welcome experienced amazon sellers to join us. Please private message for more information.
Why Chinese Sellers Dominate Amazon – Part 1
Part 1: Market Approach The focus of this and the next two parts of the article will be to highlight the differences in approach, strategy, and culture that is allowing Chinese sellers to beat out their American counterparts. There will be some mixture of topics between the articles as this is inevitable when looking at the big picture. The …
ARA-B_P
Amazon Retail Analytics Basic/Premium – Amazon Retail Analytics is in some ways an advanced version of the reports system that Seller Central sellers are given access to. However, due to the major differences between Amazon Retail Analytics Basic (ARA-B) and Amazon Retail Analytics Premium (ARA-P), we’ll need to go over the functionalities of both. In order to get access to Amazon …
VC Negotiation
Amazon Vendor Central Negotiations – Being invited to Amazon’s Vendor Central can be a bit overwhelming and it’s up to you to make the decision as to whether being a third-party seller or first-party seller is more beneficial to your business. However, if you do decide to join the Vendor Central program, it’s important to understand the terms of having Amazon …
Vendor Central Vs. Seller Central
Which is better fit for you? What is Amazon Vendor Central? – Amazon’s Vendor Central (VC) is the web interface used by manufacturers and distributors. The best way to describe VC is by first understanding the primary differences when comparing to Amazon Seller Central(SC). The main difference of course is that when you are selling on VC, you are no …
