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Amazon Choice Badge: How it Works and Its Impact on Your Sales

In the past year, it seems like eCommerce has a big rocket strapped on its back as it is quickly becoming a preferred choice when buying products. Whether it be due to the convenience, the vast choices of products, the price, and even the looming pandemic, the fact remains that eCommerce is here to stay. The proverbial “one eCommerce platform” …

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Buying and Selling Your Amazon Business: When is the Right Time?

This past 2020, eCommerce has taken a large step onto the main stage of people’s perceptions. Buying and selling products or services online has become a large part of people’s lives. This is mainly due to the current pandemic that has deterred many people from leaving their houses for their own safety. One of the biggest eCommerce platforms out there …

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Amazon VC Product Management

Amazon Vendor Central Product Management – So you’ve been invited to sell on Vendor Central and finished negotiating your selling terms? Now it’s time to make sure you setup your products to ensure success on Amazon’s marketplace. First, let’s take a look at the differences between addingor editing products to Vendor Central and Seller Central.As you can see, now that you’re …

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Secrets of Shua Dan (Brushing)

“Shua Dan” – Also known as order “brushing” is a potent black hat methodology currently popular amongst Chinese sellers. The premise behind order brushing is the creation of fake orders so as to boost your sales numbers or give yourself the ability to review your own products. The idea is to send a cheap trinket or junk item in place …

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Vendor Central Vs. Seller Central

Which is better fit for you?   What is Amazon Vendor Central? – Amazon’s Vendor Central (VC) is the web interface used by manufacturers and distributors. The best way to describe VC is by first understanding the primary differences when comparing to Amazon Seller Central(SC). The main difference of course is that when you are selling on VC, you are no …

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VC Negotiation

Amazon Vendor Central Negotiations – Being invited to Amazon’s Vendor Central can be a bit overwhelming and it’s up to you to make the decision as to whether being a third-party seller or first-party seller is more beneficial to your business. However, if you do decide to join the Vendor Central program, it’s important to understand the terms of having Amazon …

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ARA-B_P

Amazon Retail Analytics Basic/Premium – Amazon Retail Analytics is in some ways an advanced version of the reports system that Seller Central sellers are given access to. However, due to the major differences between Amazon Retail Analytics Basic (ARA-B) and Amazon Retail Analytics Premium (ARA-P), we’ll need to go over the functionalities of both. In order to get access to Amazon …

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Why Chinese Sellers Dominate Amazon – Part 1

Part 1: Market Approach   The focus of this and the next two parts of the article will be to highlight the differences in approach, strategy, and culture that is allowing Chinese sellers to beat out their American counterparts. There will be some mixture of topics between the articles as this is inevitable when looking at the big picture. The …

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Unplugged Master Mind

We welcome experienced amazon sellers to join us. Please private message for more information. We welcome experienced amazon sellers to join us. Please private message for more information.